Branding and visual identity
White Label Branded Toys
Battat/Disney
Experience adapting world-renowned brands to existing products.
Ask about White Label Branded ToysFrancly Graphic · Patrick Franc
Senior-level graphic design without the agency overhead.
I help businesses turn ideas, products, and complex information into clear, distinctive, and professionally executed visual solutions. My experience spans branding, packaging, illustration, advertising, technical communication, and digital product design.
More than 25 years of professional experience, working with startups, growing businesses, agencies, and internationally recognized brands.
Based in the Montreal area. Working with clients locally and remotely.
- 25+ years of experience
- Branding and visual identity
- Packaging and illustration
- Print and digital production
- UI/UX design
- English and French service
Experience includes projects created for or in collaboration with:
- CN Rail
- Bombardier
- Johnson & Johnson
- Disney
- Warner Bros.
- FAO Schwarz
- SGN Tech Solutions
- YPR Canada
Portfolio
Selected Work
A selection of branding, packaging, illustration, advertising, and digital design projects created for businesses, organizations, and product teams.
Presentation design
Corporate Presentations
Looking to make your product or service stand out? Choose a professional Pitch Deck presentation to get your message across.
Ask about Corporate Presentations
UI/UX design
Interface design for a digital product
SGN Tech Solutions / Fender
MOOD BOARD: Screen design, flows and a reusable visual system for a product across desktop, mobile and app.
Ask about Interface design for a digital product
Technical illustration
Technical illustration for transportation equipment
Projects created for or in collaboration with CN Rail and Bombardier
Hundreds of technical illustrations prepared for manuals and documentation where accuracy matters.
Ask about Technical illustration for transportation equipment
Advertising and promotional design
Advertising and promotional design
Print and promotional advertising built for clarity and consistency across many placements.
Ask about Advertising and promotional design
Album artwork
Album artwork and music packaging
Sherrie Marginean
Original artwork combining illustration, typography and concept for music releases.
Ask about Album artwork and music packaging
Product and toy design
Toy product and packaging design
Projects created for or in collaboration with FAO Schwarz, Disney and Warner Bros.
Product and packaging design for the toy industry, from concept sketches to retail-ready artwork.
Ask about Toy product and packaging design
Branding and visual identity
AI Generated Art
Colorkadoodle
Need a design that really pops? We are experienced with AI prompting to generate usable artwork, whether for print or the web, or both.
Ask about AI Generated Art
Brand and marketing design
Sales and marketing material system
Brochures, sales sheets and presentation templates built on one reusable layout system.
Ask about Sales and marketing material systemYou may need an experienced design partner if…
- Your branding no longer reflects the quality of your business.
- You are launching a product and need professional packaging.
- You have an idea but need help defining the visual direction.
- Your marketing materials look inconsistent.
- You inherited unfinished or poorly prepared design files.
- You need complex information presented clearly.
- Your digital product needs a more consistent and intuitive interface.
- You need an experienced designer who can work independently or collaborate with your existing team.
Services
Design Services
Flexible senior-level design support for individual projects, launches, redesigns, and ongoing creative needs.
01
Brand and marketing design
For businesses that need a professional, recognizable, and consistent visual presence.
Who it's for: Small and mid-sized businesses, startups, and marketing teams without an internal design department.
Typical deliverables
- Logo design
- Visual identity systems
- Brand refreshes
- Brand guidelines
- Business stationery
- Brochures
- Sales materials
- Advertising
- Social and promotional graphics
- Campaign design
02
Packaging and illustration
For products and organizations that need clear communication, strong shelf presence, or custom visual storytelling.
Who it's for: Product companies, retail brands, and organizations presenting complex or technical information.
Typical deliverables
- Packaging concepts
- Labels
- Boxes and retail packaging
- Print-ready production files
- Technical illustration
- Product illustration
- Editorial illustration
- Custom graphics
- Album artwork
- Promotional artwork
03
Web and UI/UX design
For websites and digital products that need clearer navigation, stronger hierarchy, and a consistent visual system.
Who it's for: Startups, product teams, and businesses with digital services that have outgrown their first interface.
Typical deliverables
- Website interface design
- Landing pages
- Wireframes
- User flows
- Responsive layouts
- Dashboard design
- Mobile interface design
- Design systems
- Developer-ready visual assets
- UI improvements and redesigns
Experienced design support from concept to final delivery
Strategic problem-solving
I look beyond surface-level appearance to understand the purpose, audience, limitations, and practical requirements of each project.
Production-ready execution
My background includes extensive print, packaging, technical illustration, advertising, and digital production experience.
Clear communication
Clients receive straightforward guidance, realistic expectations, and thoughtful explanations throughout the project.
Dependable collaboration
I can work directly with a business owner or collaborate with printers, developers, marketers, agencies, and internal teams.
Clients often come to me with incomplete ideas, inconsistent materials, or projects that have become more complicated than expected. My role is to create clarity, identify potential problems, and guide the work toward a polished final result.
Process
A clear and practical design process
- 1
Discovery
We discuss your goals, audience, required deliverables, timing, and any existing materials.
- 2
Direction and estimate
I recommend an approach, define the project scope, and provide a written estimate before work begins.
- 3
Design and refinement
I develop the agreed direction and refine it through a structured feedback process.
- 4
Final delivery
You receive organized, professionally prepared files for their intended print or digital use.
The exact process may vary depending on the project, but expectations, deliverables, and costs are clarified before design work begins.
Client feedback
Why clients choose to work with me again
“Pat was able to see issues with my designs that I otherwise would have overlooked. He was always a step or two ahead.”
“The product has met and exceeded my expectations. With each request for revision, the site looked progressively better.”
“His service was very friendly, professional, and high-quality! He listens carefully to our needs, and the price is very reasonable.”
“A maybe 10 min phone call and a couple days later he had exactly the kind of logo I was envisioning.”
“Within minutes of requesting a designer, Patrick responded and created a beautiful design for me in a timely manner.”
About
About Patrick Franc
I'm a Montreal-area graphic designer with more than 25 years of experience across branding, packaging, illustration, advertising, technical communication, and digital products.
My background includes technical illustration work involving organizations such as CN Rail and Bombardier, product and packaging design, art direction, freelance design, and current UI/UX work for digital platforms.
Clients value my ability to understand incomplete ideas, identify details that may otherwise be overlooked, and guide projects calmly from early concept through finished production.
I work with clients in English and French and collaborate remotely with businesses, agencies, developers, marketers, and product teams.
FAQ
Frequently asked questions
Contact
Let's discuss your project
Tell me what you are working on, what you need, and where you are in the process. I will review the information and recommend the most practical next step.
No obligation. Once I understand the project, I'll explain the recommended next step and provide an estimate when the scope is clear.
Montreal area, Quebec, Canada
Bring clarity and professional polish to your next project.
Whether you are launching something new, updating an existing brand, or trying to solve a complicated design problem, I can help you define the direction and turn it into a polished final result.